Strategic Planning and Culture Building in a 21st Century Organization

SEMINAR OBJECTIVE

Upon completing this seminar the participant will demonstrate an ability to understand and prepare a strategic plan. This will include the ability to explain the meaning and the importance of each of the component parts of a strategic plan.

DAY ONE LEARNING OBJECTIVE

The participant will gain an understanding of strategy analysis and strategic intent.

Included will be an exposure to a number of strategies designed to create a competitive advantage for the participant's organization. This will include the following strategies: pace strategies; position, potential, and performance strategies; power strategies; horizontal expansion strategies; and vertical integration strategies.

Additionally the participant will demonstrate an ability to prepare a SWOT Analysis addressing their perception of the strengths of their organization, its weaknesses, the opportunities for growth and expansion, and the threats to its survival.

Upon completing Day One the participants will have prepared the following essential elements of a strategic plan:

(a) a mission statement, a vision statement, a statement of values, a series of goals, and at least one measurable objective for each stated goal

(b) a positioning statement demonstrating the organization's competitive advantages and reflecting the strengths and opportunities within the organization

(c) an analysis of the near term business risks confronting the organization and this will include an analysis of the weakness of the organization and the threats to its existence

(d) an action plan providing a road map for the accomplishment of the goals and their respective objectives

(e) a brief financial pro forma providing a statement of revenues and an estimation of expenses.

DAY TWO LEARNING OBJECTIVE

The participant will gain an understanding of how to apply a series of methodologies to change the prevailing culture of an organization. This will include the ability to apply prominent leadership tactics and strategies in effecting necessary changes in organizational behavior.

Among the methods to be explored and applied are the following:

Kurt Lewin's Force Field Analysis theory;

Edwards Deming's Total Quality Management Protocol;

Robert Greenleaf's Philosophy of Servant Leadership; and

Peter Senge's Learning Organization.

Using this information as a framework for affecting a cultural shift, the participant will prepare a plan for the organization in order to facilitate the successful accomplishment of the goals and objectives developed during Day One of the Seminar. Included in the plan will be reflections of the leadership methods discussed and applied during Day Two.

The Seminar will end with a summation in which the high points of learning will be explored between the instructors and the participants.

FACULTY FOR THIS PROGRAM

Edward Hampton, B.S.I.E., M.S. is an Adjunct Instructor in the College of Engineering and Computer Sciences at the University of Central Florida. Professor Hampton is an Industrial Engineer with extensive practical experience in the areas of Strategy and Strategic Planning. Professor Hampton served 24 years as a member of the United States Army, retiring as a Lieutenant Colonel. His Masters Degree is from the University of Southern California.

Aaron Liberman, Ph.D., serves as a Professor of health Services Administration in the Department of Health Professions within the College of Health & Public Affairs at the University of Central Florida. Dr. Liberman has more than forty years of experience in leadership capacities with a variety of organizations in the health and human services field. He has earned four academic degrees including a doctoral degree in Hospital and Health Administration from The University of Iowa. He is a Charter Fellow of UCF's Academy of Teaching, Learning & Leadership.

For additional information please contact Chris Rose at 407-882-0252 or email carose@ucf.edu.