Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You’ll learn how search engine optimization (SEO) works and how to track your site’s performance using Web analytics. You'll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you’ll learn how to keep your visitors coming back again and again!

Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

A new section of each course starts monthly. If enrolling in a series of two or more courses, please be sure to space the start date for each course at least two months apart.

All courses run for six weeks, with a two-week grace period at the end. Two lessons are released each week for the six-week duration of the course. You do not have to be present when lessons are released. You will have access to all lessons until the course ends. However, the interactive discussion area that accompanies each lesson will automatically close two weeks after the lesson is released. As such, we strongly recommend that you complete each lesson within two weeks of its release.

The final exam will be released on the same day as the last lesson. Once the final exam has been released, you will have two weeks to complete all of your course work, including the final exam.

Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader). 

Completion of Richard Blum's Designing Effective Websites online course (or equivalent experience) and Craig Power's Creating Web Pages online course (or equivalent experience) is helpful but not required.

This course includes a knowledgeable and caring instructor who will guide you through your lessons, facilitate discussions, and answer your questions. The instructor for this course will be Lisa Heath.

Lisa Heath is a Web development expert specializing in marketing, user experience, and e-commerce. In addition to building and maintaining hundreds of Web sites, Lisa has helped a wide variety of clients and students to create their own sites and modify existing ones to make them more attractive and user-friendly.

“ Great class! I enjoyed it immensely! It was well structured and offered everything you need to start your own business on the internet. I don't think I could have found a better course anywhere else. Thanks! ”

“ I enjoyed the class materials and discussion areas. I found the information very helpful to my work responsibilities. ”

“ I enjoyed the course a lot since I was just putting together a web site for my company and found it really helpful by explaining the process and options. The course should be marketed to Chambers of Commerce as a good resource for their members. ”

“ I enjoyed this class greatly and looked forward to each lesson. It has given me so much information in all aspects of internet marketing; I know my website will succeed. This class will prove invaluable to anyone looking to create a website for any purpose. ”

“ Pat is a great instructor!!! She provides clear, detailed, useful information as well as the opportunity to put it into practice. She also provides lots of helpful links to sites to build on that knowledge. She's very helpful in the discussion area too! Couldn't ask for a better instructor! ”

“ Thanks for the great course. I really put to use a lot of the information. I have no doubt that I will refer to it again and again. ”

“ The instructor was very encouraging and her assignments were applicable to real-time efforts. I have had an online storefront for four years, and the Instructor's knowledge of current applications of Internet marketing was quite helpful. ”

“ This course is excellent. I got more information than I ever imagined. The instructor's writing style enabled me to absorb lots of material because I understood it and enjoyed it. Useful course, great instructor. ”

“ This course offered good basic information to get me started with an online marketing plan. Just what I needed! ”

“ This course was amazing in how all this information was compiled into one place. I got way more than I expected out of this course and I am off and running to execute things I didn't know existed related to Internet Marketing. I can't wait to execute my plan, step by step. ”