Business and Marketing Writing

Description

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.



Requirements

Requirements:

Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Prerequisites:

There are no prerequisites to take this course.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.



Instructor

Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. In addition to building and maintaining hundreds of Web sites, Lisa has helped a wide variety of clients and students to create their own sites and modify existing ones to make them more attractive and user-friendly.



Thank you for a great term! I really enjoyed the course. I apply my new knowledge every day.

Registration Options

December 11 2019
January 15 2020
February 12 2020
March 18 2020

In partnership with Ed2Go, UCF Continuing Education proudly offers a wide range of online courses where students can interact and learn with their peers while connecting with expert instructors who will answer their questions and provide valuable, timely feedback. Students who complete the Ed2Go courses will receive a certificate of completion from UCF Continuing Education. Courses begin each month and lessons are released every Wednesday and Friday for six weeks. Monthly course start dates can be found by clicking on the register online button below. There is no set time for you to be online to the complete the lessons so you have the flexibility to access the course material at times that work best for you. Each lesson include quizzes, assignments, discussion areas, supplementary links, and more to help you master your chosen topic. Are you interested in registering for our convenient and affordable course? Click the button below to be redirected to our Ed2Go partner webpage, select your start date, and complete your registration today!