Using Social Media in Business


One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you're a social media novice or a seasoned veteran, this course will give you a solid foundation in social media marketing and using it to grow your business.

In today's globally connected environment, social media is a game changer for businesses. So, whether you're looking for a new way to market your business or simply want to better understand social media, this online social media marketing course will empower you.

Lesson 1

Gain an understanding of why you should be using social media in your business, learn about the different types of social media, and uncover a step-by-step process to use social media to grow your business.

Lesson 2

Grasp why having a social media strategy is important, discover the critical elements of any social media strategy, and learn how to create a social media strategy that will help you grow your business.

Lesson 3

Learn how to select the right social media platforms for your business, learn to build a simple social media organization diagram, and see how to expand that diagram to meet your future business needs.

Lesson 4

Develop an understanding of the types of social media content, and discover ways to quickly and effortlessly produce, optimize, and manage the content you post.

Lesson 5

Set up a Facebook account, and gain an understanding of how you can effectively use this social networking platform to grow your business.

Lesson 6

Get an overview of the different ways Twitter can benefit your business, master techniques for using Twitter, and create a new Twitter account.

Lesson 7

Learn all about how you can put LinkedIn to work for your business, and create a new LinkedIn account.

Lesson 8

Gain an understanding of why and how to effectively use Pinterest to grow your business.

Lesson 9

Grasp what Google+ is, and learn how to effectively use this platform to grow your business.

Lesson 10

Develop expertise about social media automation, how to use it, and what tools are available to automate your social media activities.

Lesson 11

Learn to minimize the time you spend on social media activities through delegation.

Lesson 12

Comprehend common social media metrics, decide which ones to implement in your business, and learn how to use them to track, monitor, measure, and continuously improve your social media performance.



Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or newer.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Download the Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.


  • Email capabilities and access to a personal email account.


There are no prerequisites to take this course.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.


Brad Semp, Ph.D., is Chief Executive Officer (CEO) at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.

I enrolled in this course for further training in marketing and I have learned so much from it. Although I'm not a small business owner, I do feel well-equipped to help any future employers who need help with social media. In fact, there are many local businesses that advertise for part-time social media help that I feel confident I could help them grow their business using the information you h ...

Registration Options

April 14 2021
May 12 2021
June 16 2021
July 14 2021

In partnership with Ed2Go, UCF Continuing Education proudly offers a wide range of online courses where students can interact and learn with their peers while connecting with expert instructors who will answer their questions and provide valuable, timely feedback. Students who complete the Ed2Go courses will receive a certificate of completion from UCF Continuing Education. Courses begin each month and lessons are released every Wednesday and Friday for six weeks. Monthly course start dates can be found by clicking on the register online button below. There is no set time for you to be online to the complete the lessons so you have the flexibility to access the course material at times that work best for you. Each lesson include quizzes, assignments, discussion areas, supplementary links, and more to help you master your chosen topic. Are you interested in registering for our convenient and affordable course? Click the button below to be redirected to our Ed2Go partner webpage, select your start date, and complete your registration today!