Using Social Media in Business


One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business.

As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Instagram—and study secrets for using them and other social media platforms to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you'll gain techniques for measuring and tracking your social media success.

In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding of the excitement that surrounds social media, this course will empower you.

Lesson 1

Gain an understanding of why you should be using social media in your business, learn about the different types of social media, and uncover a step-by-step process to use social media to grow your business.

Lesson 2

Grasp why having a social media strategy is important, discover the critical elements of any social media strategy, and learn how to create a social media strategy that will help you grow your business.

Lesson 3

Learn how to select the right social media platforms for your business, learn to build a simple social media organization diagram, and see how to expand that diagram to meet your future business needs.

Lesson 4

Develop an understanding of the types of social media content, and discover ways to quickly and effortlessly produce, optimize, and manage the content you post.

Lesson 5

Set up a Facebook account, and gain an understanding of how you can effectively use this social networking platform to grow your business.

Lesson 6

Get an overview of the different ways Twitter can benefit your business, master techniques for using Twitter, and create a new Twitter account.

Lesson 7

Learn all about how you can put LinkedIn to work for your business, and create a new LinkedIn account.

Lesson 8

Gain an understanding of why and how to effectively use Pinterest to grow your business.

Lesson 9

Grasp what Google+ is, and learn how to effectively use this platform to grow your business.

Lesson 10

Develop expertise about social media automation, how to use it, and what tools are available to automate your social media activities.

Lesson 11

Learn to minimize the time you spend on social media activities through delegation.

Lesson 12

Comprehend common social media metrics, decide which ones to implement in your business, and learn how to use them to track, monitor, measure, and continuously improve your social media performance.



Hardware Requirements: 

  • This course can be taken on either a PC or Mac.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Software must be installed and fully operational before the course begins.


  • Email capabilities and access to a personal email account.


There are no prerequisites to take this course.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.


Brad Semp, Ph.D., is Chief Executive Officer (CEO) at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.

This is an excellent course! You provided a lot of valuable information in each lesson. I really appreciated the videos and quizzes in the lessons. Thank you!

Registration Options

August 14 2019
September 11 2019
October 16 2019
November 13 2019

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