Change Management Workshop


Change is an unnatural act, particularly in successful companies; powerful forces are at work to avoid it at all costs” (Porter). This quote offers a targeted view on modern change efforts that begins with assessing the models of change and demands a focus on the forces of leadership execution. The world is not what it was – stable has morphed to dynamic. Change models and methods of old have fallen to the wayside in favor of more continuous processes of dealing with change. What is the goal of change? How is it best accomplished?  Intriguing questions indeed.

In this high-energy workshop led online by Dr. Robert Prescott, we investigate a brief history of change and examples of successes and failures that resulted.  Past, more prescriptive models of change are analyzed for inherent strengths and weaknesses toward a more dynamic model of implementing change driven efforts we seek to understand the business (political, economic, etc.) and behavioral (social, environmental, etc.) aspects of change management focus. We also take a unique look at the requirements of organizational capability and engagement in answering the needs of modern change efforts. In summary, this workshop is not just about focus on another model for change but a more progressive call for leaders and managers to communicate and execute on a plan of action in such endeavors.

The Spring 2021 session of this workshop will be delivered online in two half-day blocks. Dr. Prescott will be using Zoom for an interactive video and audio experience.

Who Should Attend: New, existing and/or rising leaders, managers and supervisors from across multiple industries and functional departments who deal with change on a regular basis.

Benefits of Attending

  • Gain knowledge of existing and more progressive change management models
  • Comprehend the unique set of facts, terms, etc. related to best practices in leading change
  • Apply new knowledge by choosing leadership actions in influencing others successfully
  • Analyze the various leader-based behaviors for successful change process execution
  • Differentiate between change models for the most appropriate one for use
  • Evaluate next steps for leadership communication and action
  • Earn 0.7 CEU's & 6.5 SHRM PDC's


This workshop will be delivered in two half-day sessions from 8:30 a.m. to 12:00 p.m. on Tuesday & Thursday, April 6 & 8, 2021. 

Day One

  • 8:30 a.m. - 10:00 a.m.
    • Change as the new “un-normal normal”
    • Is change obsolete or the new status quo?
    • What are the impacts, consequences and outcomes of your change?
    • Activity – Name the change, identify the priorities and actions!

  • 10:00 a.m. – 10:30 a.m.
    • Break

  • 10:30 a.m. – 12:00 p.m.
    • Why change efforts fail? “Change is an unnatural act”
    • Activity – How are you handling change?
    • Re-assessment and measurement toward success
    • Managing un-normal and normal change

Day Two

  • 8:30 a.m. – 10:00 a.m.
    • Moving from past and present models toward progressive efforts
    • External and internal forces of change – including chaos!
    • Activity – Identifying strategic, operational and tactical plans for change
    • Leadership, process and stamina as the answer in change efforts
    • Creating a framework for managing change in organizations

  • 10:00 a.m. – 10:30 a.m.
    • Break

  • 10:30 a.m. – 12:00 p.m.
    • Best (Next) practices in change management
    • Leaders at all levels as communicators of change and direction
    • Executing relentlessly – a summary challenge!
    • Wrap up and Q&A session

*Activities will be suitable for online sessions and will take the form of inline polling and/or highly participative online discussion frameworks.

Instructor Biography

Image of Dr. Robert K. Prescott, instructor for Change Management Workshop

Dr. Robert K. Prescott, SPHR, SHRM-SCP has spent twenty years in industry and twenty-two years in teaching and consulting roles.  Most recently he served as Corporate Engagement Consultant for the College of Continuing Studies at The University of Alabama.  Prior to that role, he was Associate Professor of Management at the Crummer Graduate School of Business at Rollins College in Winter Park, Florida.  In this role, Dr. Bob was responsible for teaching graduate-level courses. Formerly, he was Director of Management & Executive Education at Rollins College, the Director of the Management Development Institute and Adjunct Faculty at Eckerd College in St. Petersburg, Florida, and Director of Executive Education and Corporate Services and Instructor at The Pennsylvania State University, University Park, Pennsylvania. In his extensive business background, Bob was Director of Human Resources for BellSouth Communications, Inc. (BCI) in Birmingham, Alabama, and responsible for all facets of people management practices.

His personal consulting efforts, teaching expertise, and research focuses on all facets related to human resource management, leadership development, change management, high-performance teams, organization development/behavior, and training & development.  He has taught in formal classroom and/or executive education settings at The University of Alabama, eCornell, Cornell University-ILR, Fordham University, The University of Minnesota, The Pennsylvania State University, The University of Porto - EGP, Portugal, The University of Sao Paulo, Brazil, The University of Alberta, Canada, among others. On numerous occasions, he has been a conference speaker for various organizations and associations.

Dr. Prescott has personally worked with such companies as AAA, ARAMARK, Deloitte, Department of Defense (Missile Defense), Estee Lauder, Internal Revenue Service, Lockheed Martin EIS, The National Basketball Association (NBA), Walt Disney World and the U.S. Army.

Bob is a native of Birmingham, Alabama, holds a B.S. in Marketing from the University of Alabama and a Ph.D. in Workforce Education and Development from The Pennsylvania State University.