Certified Persuasive Copywriter   

The Certified Persuasive Copywriter course covers vital topics needed to master the fundamentals of crafting copy that excites, intrigues, and persuades audiences to take action. In this course, you will learn the fundamentals of persuasive copywriting and qualify for a successful career as a professional copywriter.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 12 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
• Microsoft Word Online
• Adobe Acrobat Reader
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Certified Persuasive Copywriter is an in-depth certification course that provides professionals, creatives, consultants, entrepreneurs, and business owners with the comprehensive training needed to excite, engage, and motivate audiences to take action.

When you enroll in the Certified Persuasive Copywriter course, you will learn more than how to become a copywriter—you will obtain timeless copywriting secrets and discover how to apply copywriting strategies that convert into clients, sales, and new opportunities. You will also master the art of crafting better-performing ads, social media posts, emails, landing pages, and other types of results-driving content.

Whether you are looking to enhance your copywriting skills to gain a competitive edge as a student, advance your career or expand your empire—we have you covered! The Certified Persuasive Copywriter course separates itself from other copywriting courses by equipping you with the knowledge to succeed and achieve your goals.

Upon successfully completing the final exam, you will earn the Persuasive Copywriting Certification offered by Lovegevity.

1. Copywriting Fundamentals
   1. What is Copywriting
   2. 3 Keys to Good Copy
   3. Defining Your Audience
   4. Copywriting Formulas
   5. Copywriting Frameworks
   6. Capstone Project
2. First Impression Copy
   1. 3 Facets of Copywriting
   2. What is First Impression Copy?
   3. Grab Attention
   4. Target the Right Audience
   5. Deliver a Clear + Complete Message
   6. Lure Readers Into the Body Copy
   7. Capstone Project
3. Writing to Communicate
   1. Writing to Communicate
   2. Keep It Simple
   3. 10 Ways to Write Clear Copy
   4. Capstone Project
4. Writing to Sell
   1. Writing to Sell
   2. Three Rules of Selling
   3. A Good Copywriter
   4. Connecting With Your Prospect
   5. Conducting Research
   6. Features and Benefits
   7. Assembling Your Copy
   8. Using the AIDA Formula
   9. Piercing Hearts
   10. Capstone Project
5. Preparing to Write
   1. Preparing to Write
   2. Review Information Provided by the Client
   3. Conduct Offline Research
   4. Conduct Online Research
   5. Citing Sources
   6. Organizing the Facts
   7. Capstone Project
6. The Writing Process
   1. The Writing Process
   2. Writing Your Headline
   3. Writing Your Subheadings
   4. Writing Your Body Copy
   5. Writing Your Call to Action
   6. Editing
   7. W.E.R.K. Your Words
   8. Capstone Project
7. Effective Copywriting
   1. Effective Copywriting
   2. Relatable Copy
   3. Digestible, Scannable Copy
   4. Emotion-Inducing Copy
   5. Dramatizing the Message
   6. Capstone Project
8. Storytelling
   1. Storytelling
   2. Story Arcs
   3. Attributes of a Good Sales Story
   4. Capstone Project
9. Persuading the Prospect
   1. Persuading the Prospect
   2. Selling the Transformation
   3. Writing for Brands
   4. Promotions That Persuade
   5. Capstone Project
10. Copywriting Framework Recap
1. Copywriting Framework Recap
2. Landing Page Framework
3. Sales Email Framework
4. Product Description Framework
5. Promotional Video Framework
6. Social Media Post Framework
7. Capstone Project

What you will learn

• A system for crafting persuasive content in 85% less time
• Classic copywriting techniques for print and online audiences
• Winning templates for creating compelling sales messages for every industry and business type
• Closely guarded templates, tips, and tactics used by the World's top copywriters
• Certification in Persuasive Copywriting

How you will benefit

• Effectively use proven writing frameworks to develop compelling stories and write persuasive copy faster than ever before
• Follow copywriting systems to significantly decrease the time you spend writing
• Use storytelling techniques to increase engagement and persuade readers to take action
• Communicate goals, thoughts, and perspectives more clearly and effectively
• Make the best word choices to get your point across
• Easily adapt writing tones, voices, and styles to fit different target audiences
• Identify and avoid common copywriting and grammatical errors
• Certification and designation as a Professional Persuasive Copywriter

Apryl Beverly

Apryl Beverly is the founder of Word Stylistz®, the world's first online woman-owned, flat-rate sales writing agency. Since launching her writing and marketing firm in 2011, she and her team have crafted compelling copy for small business owners and global brands. Her clients have generated more than $100 million in revenue from the content her agency has produced. She's also the author of two books and is frequently called on to facilitate training events on vital copywriting and marketing communications principles. She is a graduate of The Ohio State University in Journalism and the University of Phoenix with a Master of Business Administration in Marketing.