Nonprofit Administration   

Reach your business goals with the strategies needed for success. In this course, you will develop a digital marketing plan for your business that incorporates SEO, SEM, advertising, email, social media, and more.

Learn how you can successfully market your business on the internet and answer the question, "how to grow my business?" even if you have little or no money to spend! In this practical, hands-on course, you will develop a digital marketing plan for your business. You will start by exploring different kinds of business websites and determining your goals for your web presence. Then, you will learn about strategies for search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, and e-commerce.

During your training, you will also understand how to use web analytics to track and improve the performance of your website, ads, and emails. By the end of the course, you will be ready to apply this knowledge to create a digital marketing plan to help you reach your goals.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Understanding the Digital Ecosystem

There are millions of pages on the web, and more are added daily. With all these pages, how can you ensure that your website gets noticed? It isn't easy. To increase traffic to your site, you need to learn all you can about digital marketing strategies and when to use each. In this lesson, we'll start with a high-level view of these strategies with an introduction to the digital marketing ecosystem, several types of websites, and common business models.

Understanding Your Digital Footprint

To establish a web presence for your business, you'll need to understand your goals, your customers' needs, and your target audience. With this information, you can establish a market position that differentiates you from competitors and helps grow your digital footprint. We'll discuss these topics and more in this lesson.

The Digital Customer Journey

In this lesson, you'll learn about the phases of the digital customer journey and how to create content and develop strategies for users during each phase. It's essential to meet your prospective customers where they are, and this lesson will discuss ways to do just that.

Domain Names and Search Engines

In this lesson, you'll discover the importance of selecting your site's domain name. You'll also learn how search engines work. With this knowledge, you can make choices that help drive visitors to your website.

Website Optimization

In this lesson, you'll discover how to optimize your website so it ranks higher on search engine results pages. You'll learn about keywords and coding elements to improve your site's ranking and reach more visitors, as well as what backlinks are and how they can affect ranking.

Web Analytics

This lesson will explain how to find invaluable performance data about your website. The number of visitors, how long they stay, which pages they visit, and how they get to your site are just a few metrics you can evaluate to learn more about your audience and improve your site.

Paid Media

During this lesson, you'll learn how to develop ads that inspire your target audience to take the action you want. You'll understand how to advertise your website using search engine marketing (SEM), display advertising, video marketing, social media, and more.

Email Marketing

Despite the growing number of junk email messages filling inboxes, email is still a thriving medium. So, it's important to understand how to use email to keep current customers and acquire new ones. In this lesson, we'll examine how you can use email to promote your business.

Creating Engagement Through Content

If you want visitors to spend more than a few seconds on your website, you'll need to make it interesting, entertaining, and informative. Stickiness is the factor that causes visitors to spend more time at your site. In this lesson, you'll learn how to use content such as blogs and syndicated content to make your website more engaging and increase stickiness.

Creating Engagement Through Community

In the previous lesson, you learned to build site stickiness through content. In this lesson, you'll learn to build site stickiness through social media. You'll also become acquainted with synchronous and asynchronous tools you can use to develop a social media community experience for your visitors.

Selling Products Using E-Commerce

The last element you can use to build site stickiness is commerce, or, in this case, e-commerce. In this lesson, you'll learn how to use e-commerce to engage visitors on your site and encourage them to return more often. You'll become acquainted with technology you can use to create an online store, including shopping cart software and online payment systems.

Completing Your Digital Marketing Plan

In our final lesson, you'll have the opportunity to compile all the information you gathered during this course to create your digital marketing plan. To help with this effort, you will download a checklist, calendar, and budget worksheet to walk you through the process of completing and implementing your plan.

Develop the skills and strategies you need to become an integral part of one of America's fastest growing service sectors.

Develop the skills and strategies you need to become an integral part of one of America's fastest growing service sectors! In this course, a twelve-year veteran in the nonprofit management field will show you how to transform your good intentions into a professional plan of action. You'll understand the unique characteristics of nonprofit organizations while mastering the core knowledge necessary to become an effective leader in the nonprofit arena.

In this course, you will learn skills and develop strategies that will take your organization to new heights of prosperity and productivity. You'll gain a full understanding the role of the executive director and the board of directors, special event and meeting management, public relation strategies, and how to find a position in this fascinating and rewarding field of work.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

1. What is a Nonprofit?
2. Planning Documents
3. Structure and Leadership
4. Staffing and the Role of the Executive Director
5. The Board of Directors
6. Volunteers and Committees
7. Managing and Organizing Meetings
8. Membership, Benefits and Services
9. Financial Aspects
10. Special Event Management
11. Delivering Your Message
12. Finding Your Place in the Nonprofit Sector

Further the ideals and goals of your nonprofit by learning to compete more effectively for members, media attention, donors, clients, and volunteers.

Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line? In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organization's message and further its ideals and goals. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques. If your organization relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensable.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

1. Nonprofit Marketing Defined
2. Setting Goals
3. Positioning Your Nonprofit
4. Market Readiness
5. Marketing Strategies
6. Advertising and Promotion
7. Advertising and Marketing on the Internet
8. Marketing and Volunteers
9. Publicity, Media, and Public Relations
10. Developing Your Own Market Plan
11. Developing a Promotion Plan
12. Evaluating Your Marketing Efforts

Develop the skills and strategies you need to become a leader in the non-profit sector. This course will show you everything you need to know to transform good intentions into a professional plan of action.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 10.10 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
• Microsoft Word Online
• Adobe Acrobat Reader
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment. The following textbooks will be shipped to you approximately 7-10 business days after enrollment:

• Nonprofit Management 101, by Darian R. Heyman and Laila Brenner

Please note: You will receive a digital book if the physical book is on backorder.

This course will look at the most important aspect of nonprofits—your mission and how to define that. You will also study governance and leadership issues, looking at the laws that regulate nonprofits and codes of conduct. From there, you will be looking at how best to manage your volunteer program. You will learn how to handle nonprofit finances and, critically, how to create a budget. This course will also teach you how to market and raise funds through fundraising and earned income. Lastly, you will achieve an understanding of the importance of diversity considerations and how to achieve this within your organization.

Throughout the course, you will have an opportunity to look at how nonprofits of all sizes and from all subsectors accomplish their goals and learn how you can ensure that your nonprofit is successful. This is meant to be a very interactive course, and the more you interact, the more you will get out of this course. You will also have the opportunity to start working on the steps to create your own nonprofit.

1. The Nonprofit Sector
2. Defining Your Mission/Imagining Your Vision
3. Governance and Leadership
4. Volunteer Management
5. Nonprofit Finance
6. Fund Development
7. Other Revenue Sources
8. Marketing and Communications
9. Meeting Your Mission: Programs, Accountability, and Measurement
10. Human Resources
11. Diversity Considerations
12. Change is The Only Constant
13. Final Exam

What you will learn

• Differentiate between the different nonprofit sectors
• Articulate your nonprofit's mission and vision
• Identify the roles of governance and leadership to ensure ethical, inclusive, and mission-aligned nonprofit management
• Manage volunteers through effective training and programs
• Create a revenue generation strategy and fundraising plan in alignment with your nonprofit's mission
• Utilize marketing and communication tools to build an impactful marketing and public relations plan
• Apply principles effectively to create a fair, inclusive, and culturally competent environment in your organization
• Design programs to accomplish your nonprofit's core mission
• Implement strategies and tools to respond to changes and opportunities impacting your organization

How you will benefit

• Learn skills and develop strategies to get your nonprofit organization successfully off the ground
• Obtain an understanding of how to be a strong leader in this field
• Gain confidence in your ability to work at a nonprofit organization and get closer to achieving your personal career goals

Dr. Beverly A. Browning

Dr. Beverly A. Browning is a grant writing consultant and visionary who uses thought leadership to work with nonprofit organizations struggling with the woes of revenue stream imbalances. She has been researching grant funding, grantmaking trends, and board-related barriers to nonprofit capacity building for over 40 years. Together she and her team have helped her clients win over $750 million in grant awards.

Dr. Browning is the founder and director of the Grant Writing Training Foundation and Bev Browning, LLC. She is the author of 44 grant writing publications, including six editions of Grant Writing for Dummies and the 6th edition of Nonprofit Kit for Dummies (to be published in 2021).

Dr. Browning holds graduate and post-graduate degrees in organizational development, public administration, and business administration. She is also a Certified Strategic Planning Facilitator (CSPF), has a McNellis Compression Planning Institute Facilitation Training distinction, and is an Approved Trainer for the Grant Professionals Association (GPA), the Certified Fund Raising Executive International (CFRE, and the Grant Professionals Certification Institute (GPCI).