Marketing and Sales   

If you want to increase website traffic, you must understand how to improve your search engine ranking. This course will give you the knowledge you need to boost website visibility with proven, step-by-step SEO strategies you can implement immediately.

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

Blogging and Podcasting are great ways to express yourself, but maybe you're not sure how to start. This course will teach you how to successfully plan and create your very own blog and podcast using hands-on exercises and free web tools.

Learn how to create your very own blog and podcast using the tools that you already have available on your computer.

Expand your writing skills and learn to create copy that achieves business and marketing goals. This course will help you use the power of writing to present a solid, cohesive message to your target audience and improve your chances of getting hired or promoted.

Digital marketing is one of the fastest growing industries globally. With more customers shopping online, many organizations are using marketing strategies like paid advertising, email, and SEO to reach new audiences. This course will teach you how to leverage your talent to plan and implement digital marketing campaigns.

You will learn how to integrate digital, social, and content marketing verticals to drive engagement and build a sales funnel. You will also learn best practices for using today's most effective marketing tools. Topics include direct marketing, market research, Google AdWords, and more.

Discover how you can easily convert a potential customer into a long-term asset. This course will help you lay the groundwork for repeat business and your future success with knowledge, planning skills, communication techniques, and the understanding of human nature.

Learn the secret to converting a potential customer into a long-term asset. Find out how to lay the groundwork for repeat business and your future success.

Turn your love of plants into an enjoyable and profitable home business. This course provides information on licensing, site preparation, equipment, how and where to find supplies, how to select and produce plants, how to produce quality material, and how to market your product.

Turn your love of plants into an enjoyable and profitable home business. This course provides information on licensing, site preparation, equipment, how and where to find supplies, how to select and produce plants, how to produce quality material, and how to market your product.

In this hands-on course, you will discover proven methods for establishing an internet presence and building a brand identity. You will learn how to use digital marketing for small business growth, specifically how to incorporate search engine optimization (SEO), search engine marketing (SEM), advertising, email, social media, and more to develop an effective digital marketing plan even with little money to spend.

In this hands-on course, you will discover proven methods for establishing an internet presence and building a brand identity. You will learn how to use digital marketing for small business growth, specifically how to incorporate search engine optimization (SEO), search engine marketing (SEM), advertising, email, social media, and more to develop an effective digital marketing plan even with little money to spend.

Discover how to increase membership, expand program value, attract media, entice donors, and develop volunteers. If your organization relies on a diverse mix of fees, events, and /or contributions for support, you're sure to find this information-packed course indispensable.

Further the ideals and goals of your nonprofit by learning to compete more effectively for members, media attention, donors, clients, and volunteers.

If you've always dreamed of becoming successful in sales, this course is exactly what you need. You'll learn how to turn prospects into buyers, how to provide proper customer service, how to develop a sales plan, and much more.

Discover how to begin a successful and rewarding career in sales.

For any organization to have financial success, it must have a desirable product and the ability to bring that product to the right consumer. In the go-to-market process, the most important link after production and marketing is sales. Without sales representatives selling the product and sales management guiding the strategy, the corporate world would come to a halt.

The Sales Manager course consists of two parts, one focusing on the role of sales representative and the other on the role of sales management. Part one explores sales mechanics ranging from product knowledge and customer relationships to situational sales and effective selling techniques. The second part of the course extends past the role of sales representative to prepare you for a sales manager position. You will learn how to lead a sales team, how to create and implement a sales plan, how to identify and qualify prospects, and more.

Learning both aspects of a sales strategy is key to building a sales team, effectively managing different skill sets, and ultimately meeting sales goals.

Across industries, sales representatives are on the frontline of growth and increased revenue. As the "face" of a business, sales representatives must be equal parts product expert, relationship manager, and persuasive negotiator. If one knows how to connect with leads and convert them into customers, they possess a vital skill set that can lead to a lucrative career in business development.

Learning basic sales mechanics is an effective way to start an entry-level career in sales and gain further experience in the field. This course will train you to be an effective sales representative in the today's evolving global economy. You will learn the fundamentals of selling, customer relationship management, telephone sales, and more. By course completion, you will understand key sales principles and techniques for effectively translating product knowledge into customer solutions.

Discover how to use the same marketing tricks the big companies employ and create a personalized plan without clearing out your bank account. This course will help you master cost-effective marketing strategies that provide results with hands-on activities and real-world examples.

Discover how to use the same marketing tricks the big companies employ and create a personalized plan without clearing out your bank account. This course will help you master cost effective marketing strategies the provide results with hands-on activities and real-world examples.

Social media offers a powerful way to reach new customers and grow your business through increased leads and sales. In this social media for business course, you will learn about some of the most popular social media platforms such as—Facebook, LinkedIn, Instagram, Google Business Profile, Twitter, Pinterest, and many others—and study secrets for using these platforms to promote your business. Throughout the course, you will gain insights into how to build a social media team and automate your social media activities, so you can leverage the power of social media without adding another full-time job to your plate. Lastly, you will gain techniques for measuring and tracking your social media success.

Social media offers a powerful way to reach new customers and grow your business through increased leads and sales. In this social media for business course, you will learn about some of the most popular social media platforms such as—Facebook, LinkedIn, Instagram, Google Business Profile, Twitter, Pinterest, and many others—and study secrets for using these platforms to promote your business. Throughout the course, you will gain insights into how to build a social media team and automate your social media activities, so you can leverage the power of social media without adding another full-time job to your plate. Lastly, you will gain techniques for measuring and tracking your social media success.

If you're an individual or business looking to increase revenue through contract opportunities, then this course is for you. Having the skills to bid on competitive contracts can increase your business's revenues as you carry it through declining economic times. Learn the ins and outs of finding, reading, and determining whether RFPs fit your business's services or goods. Then learn how to write the components of a winning RFP bid response for your business.

If you're an individual or business looking to increase revenue through contract opportunities, then this course is for you. Having the skills to bid on competitive contracts can increase your business's revenues as you carry it through declining economic times. Learn the ins and outs of finding, reading, and determining whether RFPs fit your business's services or goods. Then learn how to write the components of a winning RFP bid response for your business.